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Plausible

Plausible

Lightweight, GDPR-compliant Google Analytics alternative.

Analytics

What I like about it

Plausible is easy to set up, mobile-friendly, and provides simple, no-fuss analytics. It doesn't store cookies and is hosted in the EU. It also has a couple of nice built-in features, such as the automatic exclusions of crawlers and bots. You can even self-host it.

What I don't like about it

You gotta pay for their cloud version, but that's to be expected given they need to sustain the project somehow. I find the price reasonable, but I wish they implemented some kind of behaviour flow to better understand what my users' journey is and what are my biggest drop-off pages.

Plausible is an alternative to

  • Google Analytics
  • PostHog